When Yensa approached Hello There Collective, the primary objective was to increase performance across all digital touchpoints. Yensa sought to enhance brand visibility, engagement, and sales through a comprehensive digital strategy. To address these challenges, Hello There Collective formulated a multifaceted plan, focusing on four key areas: messaging and content refresh, ad strategy, influencer programming, and social media management.

Our primary objective was to effectively target Yensa’s top-performing demographic—Millennials and Gen X—which had been underrepresented in the model and creator content. This strategic shift aimed to increase engagement and brand loyalty within this key audience segment.

To address this challenge, we reimagined Yensa’s content direction to adopt an elevated and moodier aesthetic. This new visual strategy aimed to align more closely with the preferences and lifestyles of Millennials and Gen X, while also positioning Yensa competitively alongside Chantecaille and Merit Beauty.