henry rose
STORYTELLING WITH MICHELLE PFEIFFER'S HENERY ROSE
When Henry Rose engaged Hello There Collective, they sought a distinctive strategy to distinguish themselves in the saturated fragrance market. Facing fierce competition, they turned to us to help them break the mold and redefine industry standards.
CONTENT
Hello There Collective crafted distinct narratives for each fragrance, allowing consumers to vividly imagine the ambiance each scent embodies.
SOCIAL MEDIA
100,000,000
NEW INSTAGRAM FOLLOWERS IN ONE YEAR
100,000,000
NEW INSTAGRAM FOLLOWERS IN ONE YEAR
INFLUENCERS & ADS
Hello There Collective refreshed Henry Rose's approach to attract a younger audience. Rather than relying solely on the legacy of founder Michelle Pfeiffer and the brand's clean ingredients, we shifted our focus. In collaboration with The Collective, we emphasized the brand's unique online quiz for finding one's signature scent and celebrated the compliments that wearers frequently receive.
5,000,000
MONTHLY IMPRESSIONS
2,500,000
VIEWS ON TOP PERFORMING CONTENT
$30
CPA
Decreased CPA from over $50 to under $30 in one month
3.8
ROAS