POPCHIPS x GARFIELD
The Popchips primary goal was to maximize views and focusing on video view campaigns.
STRATEGY
Hello There supported Pop Chips integration in the Sony Picture Garfield. We worked hand in hand with the Sony team to create a strategy on how we would amplify the partnership via influencer campaign, content creation, and social media campaigns.
DIGITAL CAMPAIGN SHOOT
To support both Pop Chip’s and Sony’s marketing needs, Hello There Collective executed a photoshoot for SMS, email, web and social media needs.
SOCIAL
We created two filters to support PR initiatives across social media, amplifying billboard ads posted nationally. Through a user generated content campaign, those who used the filter were entered into a sweepstakes to win tickets to the premiere.
INFLUENCERS
Hello There sourced top family-focused influencers to drive awareness around the partnership and the new Garfield snack flavor.
+22,000,000
IMPRESSIONS
+4,900,000
VIEWS
Top Performing Videos
@xokiamatthews She sat through the movie so good with the help of @popchips! She will definitely be ready for the new @Garfield Movie in theatres on 5/24✨ The GRAND PRIZE of the popchips sweepstakes is a hometown screening of Garfield for 150 of your friends and family. Be sure to enter on the popchips website! Good luck💞 #popchips #garfieldmovie #momsoftiktok #momtok #toddlermom #toddlermomlife #momhack #lifehack #movienight #mommyandme #momtips #momtipsandtricks ♬ original sound - Kia Matthews
@lisamillerinreallife Guys!! Show some love to my kids for coming up with the concept, acting and this was mostly edited by Cooper! We had a lot of fun doing this! We LOVE @@popchipsand are so excited for the new @@Garfield Movie🧡 ##popchips##garfield##garfieldmovie##familyfun##familytime##familytiktok##snacks##snacktime##nyc##nycmom##familymovienight##familymovies##familyfun##familytime##momof3##wholesome##familythings##familygoals ♬ original sound - Lisa Miller
@mommakingstuff Best day celebrating the @popchips @garfiledmovie collab w my favorite mini influencer #popchipspartner #influencerevent #momsoftiktok #motherhood #influencertips ♬ Blue Blood - Heinz Kiessling
ADS
Utilizing influencer and creator content, our team launched brand awareness campaigns to amplify the partnership, while driving customers to shop the new SKU at key retailers, Wholefoods, Publix, and Walmart.
+11M
IMPRESSIONS
+3
CPM
+3.4M
REACHED